Tag Archives: ThirdWaveCoffee

Why Do Some Starbucks® Packaged Beans Say “Nestlé”?

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In 2018, Starbucks and Nestlé formed a long-term “Global Coffee Alliance” that lets Nestlé market, sell, and distribute Starbucks-branded at-home coffees (and many foodservice items) around the world. That’s why your grocery-store bag can read “Distributed by Nestlé.” It doesn’t mean Nestlé owns Starbucks, and it doesn’t change what you get in a Starbucks café. 

The 2018 Deal (in plain English)

Back in May 2018, Starbucks and Nestlé announced a sweeping partnership designed to get Starbucks coffee onto more kitchen counters globally. Nestlé paid $7.15 billion for the perpetual rights to market, sell, and distribute Starbucks-branded consumer packaged goods (think whole bean, ground, instant) and many foodservice items outside Starbucks coffee shops. In other words, Nestlé handles the grocery aisle and a lot of away-from-home placements; Starbucks keeps running its cafés. 

What Products Does Nestlé Handle?

Since the alliance kicked off, Nestlé has rolled out a broad Starbucks at-home lineup: whole bean and ground coffee, premium instant, Nespresso and Nescafé Dolce Gusto capsules, K-Cup pods, and even Starbucks creamers in many markets. If you’ve seen a Starbucks bag or pod on a supermarket shelf, there’s a good chance Nestlé put it there under license. 

What’s Not Included?

Two important carve-outs:

  1. Starbucks cafés: Drinks made in Starbucks stores aren’t part of the Nestlé deal. Those still belong to Starbucks. 
  2. Ready-to-Drink (RTD) in North America: Those bottled and canned Frappuccinos, Doubleshots, iced coffees, etc., are produced and distributed by the North American Coffee Partnership, a longstanding joint venture between Starbucks and PepsiCo (dating to 1994). That relationship continues today. 

Globally, Starbucks and Nestlé later expanded their collaboration to bring Starbucks-branded RTD beverages to Southeast Asia, Oceania, and Latin America—but that’s separate from the PepsiCo partnership in North America. 

So… Who Roasts the Beans?

The alliance is primarily about rights and distribution. Production can vary by product and region, but the key point for shoppers is that the brand standards, sourcing philosophies, and recipes are governed by Starbucks while Nestlé manages the retail reach. Practically, that’s why the bag in your cart might say “Starbucks®” on the front and “Distributed by Nestlé” on the back. 

A Quick Timeline

  • May 2018 — Starbucks and Nestlé announce the Global Coffee Alliance. 
  • Aug 2018 — Deal closes; Nestlé obtains perpetual global rights (outside Starbucks stores) for Starbucks consumer packaged goods and many foodservice products. 
  • 2019–2023 — Rapid rollout of Starbucks at-home products worldwide (beans, pods, instant, creamers). 
  • 2021 — Starbucks and Nestlé extend collaboration to RTD beverages in parts of Asia-Pac and Latin America. 
  • 2022 — Starbucks sells the Seattle’s Best Coffee brand to Nestlé, further aligning portfolios (separate from Starbucks cafés). 

How to Read the Label (and What It Means for Taste)

When you see “Distributed by Nestlé USA” (or a local Nestlé affiliate) on a Starbucks bag:

  • It reflects who gets the product into retail channels, not who “owns” Starbucks. Starbucks remains an independent company. 
  • It applies primarily to at-home products (whole bean, ground, capsules, instant, creamers). Your café latte still comes from Starbucks baristas, not Nestlé. 
  • Flavor profiles, blends, and sourcing ethics follow Starbucks’ brand standards; the alliance was built to scale distribution without reinventing the coffee fans already know. 

FAQs

Does this mean Nestlé owns Starbucks?No. It’s a licensing and distribution arrangement. Nestlé bought rights, not the company. 

Why did Starbucks do this?To rapidly expand Starbucks-branded coffee in grocery and foodservice channels worldwide while focusing on its café business and growth strategy. 

What changed for consumers?More Starbucks-branded choices at home (beans, pods, instant, creamers), often in more countries, plus some Starbucks RTD options in markets outside North America through the Nestlé collaboration. 

What about Seattle’s Best Coffee?In 2022, Starbucks sold the Seattle’s Best Coffee brand to Nestlé, so that brand is now part of Nestlé’s portfolio. 

Please note that if you purchase from clicking on the link, some will result in my getting a tiny bit of that sale to help keep this site going. If you enjoy my work, perhaps you would consider donating to my daily cup of coffee, thank you.

Espresso Pressure Profiling – Unpacking the Next Level of Espresso

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There appears to have been big new mid last year about espresso pressure profiling. It looks to be a fascinating aspect of modern espresso making. After watching videos and reading a bunch, it feels like this is something that should be shared in case others missed hearing about it too.

Traditional espresso machines maintain a constant 9 bars of pressure throughout the extraction. But pressure profiling machines allow you to vary this pressure during different phases of the shot, similar to how a barista might adjust their technique during manual lever extraction.

For example, you might start with a gentle 2-3 bars for pre-infusion, which allows the coffee puck to gradually saturate and expand. Then you could ramp up to full pressure for the main extraction, and finally taper down toward the end of the shot. This control lets you:

  • Reduce channeling (when water finds weak spots in the puck)
  • Highlight different flavor characteristics (acidity, sweetness, body)
  • Compensate for different roast levels and bean densities
  • Create “flow profiles” that mimic different classic machines or styles

Machines like the Decent DE1, La Marzocco GS3 MP, and even some Lelit models were making this technology more accessible to home users. The Decent in particular was revolutionary because it offered real-time pressure, flow, and temperature graphs, letting users visualize and replicate their best shots.

The pressure changes during espresso extraction affect taste in several interesting ways:

During the pre-infusion phase, we work with low pressure between 2-3 bars, which is crucial for preparing the coffee puck for optimal extraction. This gentle initial pressure allows the coffee grounds to expand evenly as they become saturated with water. This careful start helps prevent channeling issues that could otherwise lead to sour or bitter flavors in your cup. It’s particularly effective with light roasts, as it helps draw out delicate flavors and aromatics while maintaining a balanced acidity in the final shot.

The peak pressure phase, running at 8-9 bars, is where the main extraction magic happens. This is when we extract the essential flavors and oils from the coffee grounds, creating that beautiful crema that espresso is famous for. During this phase, the high pressure develops the full body and intensity of your shot, and it’s especially effective at bringing out those beloved chocolatey and nutty notes that are characteristic of medium and dark roasts.

As we move into the declining pressure phase, the pressure gradually reduces to 6-4 bars, which plays a crucial role in finishing the shot properly. This gradual reduction prevents over-extraction that could lead to unwanted bitterness in your cup. The declining pressure helps maintain the sweetness in the final moments of extraction while enhancing the clarity of the overall flavor profile. This phase is particularly important when working with lighter roasts, as it helps prevent any astringent notes from developing in the final taste.

For example, if you’re working with a fruity Ethiopian coffee, you might use a longer pre-infusion to really develop those berry notes, then a gentler peak pressure to avoid making it too sharp. For a chocolatey Brazilian bean, you might use a shorter pre-infusion but maintain higher pressure longer to develop those rich, sweet notes.

Please note that if you purchase from clicking on the link, some will result in my getting a tiny bit of that sale to help keep this site going. If you enjoy my work, perhaps you would consider donating to my daily cup of coffee, thank you.

Coffee across the generations, truth or stereotyping

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Recently I heard an individual in the coffee shop line say that they didn’t think the Boomer cared like a Gen Z about quality tasting coffee. I needed to dig into the line of thinking and where it may have come from. OK, the “facts” as found across a few differently opinionated sources that I took the time to read through so you don’t have to. Of course, the usual disclaimers on things like this, you may see yourself or think the info is way off base, it is just an interesting thing to think about when having your morning coffee.

Gen Z:

  • Influential Market Presence: Gen Z’s significant spending power, especially in the U.S., makes them influential in shaping consumer trends. Their increasing numbers have started to impact the coffee market significantly, as seen in the inclusion of their preferences in the National Coffee Drinking Trends report by the National Coffee Association (NCA)​​.
  • Preference for Gourmet Coffee: Gen Z has a pronounced preference for “gourmet” coffee drinks, defined as premium, non-instant arabica or arabica blend coffee products. This generation is more than twice as likely to consume gourmet coffee compared to older age groups, indicating a shift towards higher quality coffee​​.
  • Convenience and Fast-Paced Lifestyle: The fast-paced lifestyle of Gen Z has shaped their coffee drinking habits. They favor ready-to-drink (RTD) and cold brew coffee, which align with their preference for simplicity and convenience. These choices reflect their adaptation to a world of instant gratification, where online shopping and home delivery are the norms​​.
  • Healthier Options and Perceptions: Gen Z often perceives RTD and iced coffees as healthier alternatives to carbonated soft drinks and energy drinks, while still providing a caffeine boost. This perception is in line with their overall health-conscious approach to food and beverage consumption​​.
  • Focus on Transparency and Traceability: Gen Z values transparency and traceability in the coffee supply chain. They are keen on knowing where their coffee is grown, who grew it, and ensuring the process is ethical and sustainable. This generation seeks out brands that support their values, paying more attention to how brands align with their ethical and environmental concerns​​.

These preferences and behaviors of Gen Z reflect a broader shift in the coffee sector towards quality, convenience, health consciousness, and ethical considerations. Their choices are redefining coffee consumption trends, influencing the products and services offered by coffee brands and retailers.

Millennials:

  • Increased Coffee Consumption: Millennials have shown a significant increase in daily coffee consumption, with 51% of 18 to 24-year-olds drinking coffee daily by 2014, up from 25% in 2000. The average number of cups consumed daily also increased from 2.3 to 3.3 in this period. Millennials, being the largest generational group in the United States, exert considerable influence on the coffee industry and its trends​​.
  • Technology and Social Media Influence: Technology, especially smartphone applications, plays a substantial role in how Millennials interact with coffee. They frequently use these apps to order coffee and rely on social media to review products and seek advice from friends. This behavior reflects their interconnected, tech-savvy lifestyle and influences their coffee-related decisions​​.
  • Trend Toward Cold Brew and RTD Coffee: Millennials have significantly driven the popularity of non-espresso-based beverages, like cold brew and RTD coffee. The sales of cold brew coffee saw an increase of nearly 600% from 2011 to 2016. RTD coffee also experienced remarkable growth, with more than two-thirds of 18 to 34-year-olds in the US consuming single-serve RTD coffee beverages. This preference is attributed to the convenience and speed of RTD beverage consumption, aligning with Millennials’ fast-paced lifestyles​​.
  • Preference for Specialty Coffee: Millennials are leading the third wave coffee movement, with a significant portion regularly consuming specialty coffee. They show a growing taste for gourmet varieties, including single-origin coffee, known for its unique flavors and high level of supply chain transparency. Millennials seek detailed information about their coffee, from origin to roast profile, driving coffee roasters to provide more information on packaging labels and tasting cards​​.
  • Commitment to Sustainability: Millennials demonstrate a strong commitment to sustainability in their coffee choices. A significant majority understand the concept of sustainable coffee and are willing to pay more for sustainably sourced and produced coffee. They also prefer to purchase from companies that support environmental and ethical causes. This preference has influenced coffee roasters to focus on sustainable certifications and environmentally friendly packaging materials to appeal to the Millennial market​​.

These insights reveal a multifaceted approach to coffee consumption among Millennials, emphasizing quality, convenience, technological integration, and a strong commitment to sustainability and ethical practices.

Baby Boomers:

  • Early Coffee Experiences: Iconic brands like Tim Hortons played a significant role in shaping the coffee habits of Baby Boomers. Visits to such coffee shops were more than just about coffee; they were social experiences, a place for community, friendship, and storytelling​​.
  • Coffee Shops as Social Hubs: In their younger years, Baby Boomers frequented coffee shops that served gourmet coffee. These establishments were more than just places to drink coffee; they were hubs for intellectual discussions, artistic exchanges, and political debates, fostering a strong sense of community​​.
  • Instant Coffee and Convenience: During the 1970s and 1980s, as Baby Boomers became working professionals and parents, instant coffee gained popularity for its convenience. The need for quick and easy coffee solutions was paramount in the daily hustle and bustle of their lives​​.
  • Shift to Health and Wellness: As they aged, Baby Boomers’ concern for health and wellness grew, leading to an increased focus on organic and specialty coffees. They transitioned from mass-produced coffees to more ethically sourced and environmentally friendly options, driven by a growing consciousness of sustainability and fair trade practices​​.
  • Embracing Artisanal Coffee: The emergence of specialty coffee shops marked a new era in coffee consumption for Baby Boomers. They started seeking unique flavors and handcrafted beverages, exploring diverse coffee bean origins and roasting techniques, appreciating the art of coffee-making​​.
  • Digital Transformation in Coffee Consumption: The advent of the internet and digital technology transformed their coffee-drinking habits. Online subscriptions and e-commerce platforms enabled them to discover global coffee blends from the comfort of their homes​​.
  • Coffee in Retirement: As Baby Boomers approached retirement, their coffee habits shifted. Coffee became a vital part of their morning routines and a medium for continued social interaction. Retirement provided more time to explore new coffee recipes and experiment with brewing methods, such as pour-over, French press, and espresso machines. Coffee gatherings remained a centerpiece for social interactions​​.

These trends reflect Baby Boomers’ evolving relationship with coffee, characterized by a balance of traditional preferences, health consciousness, and an openness to new experiences and technologies in their coffee consumption.

Please note that if you purchase from clicking on the link, some will result in my getting a tiny bit of that sale to help keep this site going. If you enjoy my work, perhaps you would consider donating to my daily cup of coffee, thank you.

What is this thing Exploding Called Nito Infused Coffee

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Nitrogen-infused coffee, commonly known as “nitro coffee,” is relatively new to the coffee scene. It borrows a technique from the beer brewing industry, where nitrogen has been used for years to create beers with creamy textures and foamy heads.

Origin: Nitro coffee was reportedly first introduced in 2011-2012 by a small, innovative coffee company in Austin, Texas named Cuvee Coffee. The idea was then popularized by Stumptown Coffee in Portland, Oregon, and it wasn’t long before it spread to specialty coffee shops across the U.S. and then internationally. The technique of infusing coffee with nitrogen was inspired by the craft beer industry, particularly by Guinness, which is well-known for its creamy, nitrogen-infused beers.

Popularity: Nitro coffee is popular with coffee enthusiasts who are looking for a new and unique coffee experience. It’s also popular with people who prefer cold and iced coffee, especially during the warmer months. Nitro coffee has a sweeter, creamier taste than regular coffee, which can make it more appealing to people who find regular coffee too bitter. Additionally, the lower acidity of cold brew coffee (the base for nitro coffee) can be easier on the stomach.

Hatfields London NitroPress

Making Nitro Coffee at Home: While it’s definitely more complex than brewing a standard pot of coffee, it is possible to make nitro coffee at home. Here’s a basic overview of the process:

  1. Brew Cold Brew Coffee: This is the base for your nitro coffee. Coarsely grind your coffee beans and then steep them in cold water for 12 to 24 hours. Strain the mixture to remove the grounds, and you have cold brew coffee.
  2. Nitrogen Infusion: For this step, you’ll need a whipped cream dispenser or a “keg” system designed for home use. Both of these should come with nitrogen cartridges. Fill the whipped cream dispenser or keg with your cold brew coffee and then follow the manufacturer’s instructions to infuse the coffee with nitrogen.
  3. Serve: Nitro coffee is typically served cold without ice (ice can dilute the frothy texture). Pour your coffee into a glass and watch as the nitrogen bubbles create a frothy, beer-like head. Enjoy as is, or add a splash of milk or sweetener if you prefer.

Please remember, using nitrogen canisters requires attention and respect for safety guidelines. Always follow the instructions and safety precautions provided by the manufacturer. If you’re not comfortable handling nitrogen gas at home, you can always enjoy nitro coffee from a local coffee shop.

Please note that if you purchase from clicking on the link, some will result in my getting a tiny bit of that sale to help keep this site going.