Why Do Some Starbucks® Packaged Beans Say “Nestlé”?

In 2018, Starbucks and Nestlé formed a long-term “Global Coffee Alliance” that lets Nestlé market, sell, and distribute Starbucks-branded at-home coffees (and many foodservice items) around the world. That’s why your grocery-store bag can read “Distributed by Nestlé.” It doesn’t mean Nestlé owns Starbucks, and it doesn’t change what you get in a Starbucks café. 

The 2018 Deal (in plain English)

Back in May 2018, Starbucks and Nestlé announced a sweeping partnership designed to get Starbucks coffee onto more kitchen counters globally. Nestlé paid $7.15 billion for the perpetual rights to market, sell, and distribute Starbucks-branded consumer packaged goods (think whole bean, ground, instant) and many foodservice items outside Starbucks coffee shops. In other words, Nestlé handles the grocery aisle and a lot of away-from-home placements; Starbucks keeps running its cafés. 

What Products Does Nestlé Handle?

Since the alliance kicked off, Nestlé has rolled out a broad Starbucks at-home lineup: whole bean and ground coffee, premium instant, Nespresso and Nescafé Dolce Gusto capsules, K-Cup pods, and even Starbucks creamers in many markets. If you’ve seen a Starbucks bag or pod on a supermarket shelf, there’s a good chance Nestlé put it there under license. 

What’s Not Included?

Two important carve-outs:

  1. Starbucks cafés: Drinks made in Starbucks stores aren’t part of the Nestlé deal. Those still belong to Starbucks. 
  2. Ready-to-Drink (RTD) in North America: Those bottled and canned Frappuccinos, Doubleshots, iced coffees, etc., are produced and distributed by the North American Coffee Partnership, a longstanding joint venture between Starbucks and PepsiCo (dating to 1994). That relationship continues today. 

Globally, Starbucks and Nestlé later expanded their collaboration to bring Starbucks-branded RTD beverages to Southeast Asia, Oceania, and Latin America—but that’s separate from the PepsiCo partnership in North America. 

So… Who Roasts the Beans?

The alliance is primarily about rights and distribution. Production can vary by product and region, but the key point for shoppers is that the brand standards, sourcing philosophies, and recipes are governed by Starbucks while Nestlé manages the retail reach. Practically, that’s why the bag in your cart might say “Starbucks®” on the front and “Distributed by Nestlé” on the back. 

A Quick Timeline

  • May 2018 — Starbucks and Nestlé announce the Global Coffee Alliance. 
  • Aug 2018 — Deal closes; Nestlé obtains perpetual global rights (outside Starbucks stores) for Starbucks consumer packaged goods and many foodservice products. 
  • 2019–2023 — Rapid rollout of Starbucks at-home products worldwide (beans, pods, instant, creamers). 
  • 2021 — Starbucks and Nestlé extend collaboration to RTD beverages in parts of Asia-Pac and Latin America. 
  • 2022 — Starbucks sells the Seattle’s Best Coffee brand to Nestlé, further aligning portfolios (separate from Starbucks cafés). 

How to Read the Label (and What It Means for Taste)

When you see “Distributed by Nestlé USA” (or a local Nestlé affiliate) on a Starbucks bag:

  • It reflects who gets the product into retail channels, not who “owns” Starbucks. Starbucks remains an independent company. 
  • It applies primarily to at-home products (whole bean, ground, capsules, instant, creamers). Your café latte still comes from Starbucks baristas, not Nestlé. 
  • Flavor profiles, blends, and sourcing ethics follow Starbucks’ brand standards; the alliance was built to scale distribution without reinventing the coffee fans already know. 

FAQs

Does this mean Nestlé owns Starbucks?No. It’s a licensing and distribution arrangement. Nestlé bought rights, not the company. 

Why did Starbucks do this?To rapidly expand Starbucks-branded coffee in grocery and foodservice channels worldwide while focusing on its café business and growth strategy. 

What changed for consumers?More Starbucks-branded choices at home (beans, pods, instant, creamers), often in more countries, plus some Starbucks RTD options in markets outside North America through the Nestlé collaboration. 

What about Seattle’s Best Coffee?In 2022, Starbucks sold the Seattle’s Best Coffee brand to Nestlé, so that brand is now part of Nestlé’s portfolio. 

Please note that if you purchase from clicking on the link, some will result in my getting a tiny bit of that sale to help keep this site going. If you enjoy my work, perhaps you would consider donating to my daily cup of coffee, thank you.

Fake Coffee Alert! What You Need to Know Before You Buy

Lately, concerns have been growing over the rise of “fake coffee” in the market, particularly in Brazil, where coffee prices have surged over 50% in just a few months. These counterfeit products are often sold as powdered alternatives to real coffee but contain little to no actual coffee beans. Instead, they are made from coffee waste, vegetable pulp, and artificial coffee flavoring, creating a misleading substitute that can deceive unsuspecting consumers. The Brazilian Coffee Roasters Association (ABIC) has raised alarms, identifying brands that package these products in a way that mimics authentic coffee while quietly labeling them as “coffee-flavored beverages.” In response, the association has asked regulatory agencies to investigate their legality and potential impact on the market.

One of the biggest concerns with fake coffee is its caffeine content—or lack thereof. Since these powders may include coffee peels and leaves, they might contain some caffeine, but in much smaller amounts than real coffee. Some versions have no caffeine at all, relying solely on artificial flavoring. Another key difference is their physical form. These products are never sold as whole beans, only as powder, making it easier for manufacturers to distinguish them from genuine ground coffee while still misleading consumers with packaging that features steaming coffee cups and bold “coffee-like” branding.

For those wanting to avoid fake coffee, there are several ways to spot it. First, always check the label. Authentic coffee will clearly state that it contains “100% coffee,” whether Arabica or Robusta. Fake coffee, on the other hand, often uses vague phrases like “coffee-flavored beverage” or “contains artificial coffee flavor.” Examining the ingredient list is also crucial—if it includes vegetable pulp, coffee peels, soy, corn, or chicory, it’s likely not real coffee. Price can also be a major clue. If a product is significantly cheaper than standard coffee brands, it’s worth taking a closer look. Fake coffee is often marketed as an affordable alternative, but its lower price comes at the cost of quality and authenticity.

Another way to detect fake coffee is by paying attention to texture and aroma. Real coffee grounds have a grainy, slightly oily feel and release a strong, rich scent. Fake coffee powders, however, tend to be finer, drier, and sometimes lack a distinct coffee fragrance. If you suspect a product might be fake, a simple water test can help confirm your suspicions. Mixing a spoonful of it with cold water can reveal its composition—real coffee grounds will float, while many fake coffee powders dissolve quickly due to added starches or fillers.

To ensure you’re drinking only high-quality coffee, it’s best to stick with trusted brands and reputable specialty coffee roasters. When trying new brands, researching them online and checking customer reviews can help you make an informed decision. Avoiding purchases from unregulated marketplaces or unfamiliar sellers is another safeguard against buying counterfeit coffee. With coffee prices fluctuating and new products constantly emerging, staying informed is the best way to protect both your taste buds and your wallet.

Please note that if you purchase from clicking on the link, some will result in my getting a tiny bit of that sale to help keep this site going. If you enjoy my work, perhaps you would consider donating to my daily cup of coffee, thank you.

I’ll Take a Second Cup Now Please – Coffee Lovers Know How

As a true coffee enthusiast, I can’t help but extol the virtues and acknowledge the potential pitfalls of that glorious second cup. For me, an extra cup of coffee isn’t just about fueling my day; it’s an experience that enhances my cognitive function, sharpening my focus, memory, and reaction times. There’s something magical about the way a second cup can boost my mood. An increased release of dopamine and serotonin often leaves me a bit snappier with my humor and less worried about the little things that don’t really matter. 

Knowing that coffee is packed with antioxidants gives me a little extra motivation (read: “excuse”) to savor that second cup. These powerful compounds help combat inflammation and protect against certain diseases.

But like any indulgence, moderation is key. I’ve learned from experience that too much caffeine can sometimes lead to heightened anxiousness, leaving me feeling jittery and restless before a meeting. Coffee, as delightful as it is, can also play tricks on a digestive system by stimulating the production of stomach acid, which occasionally leads to heartburn or acid reflux. And yes, there’s the issue of caffeine dependence—regularly enjoying multiple cups can make a person’s body crave more to achieve the same energizing effects.

Understanding my own caffeine sensitivity is crucial. Each person’s tolerance varies, and I’ve found that some friends might experience adverse effects even with smaller amounts of coffee. Timing is everything; you may want to avoid that extra cup in the late afternoon or evening to keep your sleep undisturbed.

When it comes to the timing of the second cup, spacing it out appropriately after the first cup can make a difference. Allowing some time between the first and second cups can help manage caffeine intake and prevent any potential jitters. Enjoying the second cup with breakfast or a mid-morning snack can also help mitigate any stomach discomfort by providing a buffer for the stomach acid. Sipping the second cup slowly and taking the time to savor it can enhance the overall experience and make it a more mindful indulgence.

Staying hydrated is also essential since coffee, being a diuretic, can lead to dehydration if you’re not careful. Health is another factor to consider. People with certain medical conditions, like heart problems or anxiety challenges, need to be smart and thoughtful about their caffeine intake. Personally, I always strive for high-quality coffee beans. There’s a significant difference in taste and health benefits, and for me, part of the joy of a second cup lies in savoring the rich, nuanced flavors of a well-crafted brew. Which only makes it easier to grab that second cup.

Please note that if you purchase from clicking on the link, some will result in my getting a tiny bit of that sale to help keep this site going. If you enjoy my work, perhaps you would consider donating to my daily cup of coffee, thank you.

Coffee Time: A Few Tips for Optimal Office Brews After WFH

Since the end of 2022, there is regular news articles about companies that are requiring their team members return to working in the office. That can be a few days a week to going back to a desk in an office full time. Returning to the office means adapting to different routines that we have had working from home, and for many, coffee is an essential part of the workday. Here are some tips to think about to ensure you get great coffee during your office hours.

Invest in a Good Thermos, not all offices have turned the coffee service back on:

  • Benefits: A high-quality thermos retains the temperature of your coffee for longer, ensuring that you can enjoy a hot cup long after brewing.
  • Tips: Look for a thermos with double-wall insulation, a tight-sealing lid, and good user reviews.

Explore Local Coffee Shops, I have found a few of my favorites are gone, the others really need to sell some coffee:

  • Benefits: Local coffee shops often provide unique blends and brewing methods that chains might not offer.
  • Tips: Regular visits might lead to loyalty discounts or understanding the best times to avoid crowds.

Office Coffee Machine, it might be a good time to get an upgrade or take the time to do a deep cleaning after sitting a few years:

  • Benefits: A good machine can make a noticeable difference in coffee quality.
  • Tips: Advocate for machines that have options for grind size, strength settings, and even milk frothing for variety.

Brew Your Own, if there is power and room, there is a way to bring in your own equipment to do more than the bulk drip offices have:

  • Benefits: Personal brewing methods often produce superior coffee compared to standard office machines.
  • Tips: Keep a grinder at the office to grind beans right before brewing, ensuring peak freshness.

Coffee Subscriptions, is the bulk coffee ‘good enough’ after you have enjoyed the better quality beans while working from home:

  • Benefits: They take the hassle out of remembering to buy coffee and ensure you’re always stocked with fresh beans.
  • Tips: Explore different subscriptions until you find a roast and origin you love. Some subscriptions even allow for coffee variety each month.

Freshness Matters, even if not every pot, occasionally replacing the company provided grounds with yours will help the cup of coffee stay memorable:

  • Benefits: Freshly roasted beans retain their flavor profiles and produce a vibrant cup.
  • Tips: Store beans in an airtight container, away from direct sunlight. If possible, buy whole beans and grind them as you use them.

Filtered Water, if this isn’t offered, you can bring in a inexpensive water filter pitcher:

  • Benefits: Good water can significantly enhance the coffee’s taste, removing any impurities that might alter the coffee’s flavor.
  • Tips: If investing in a water filter for the office isn’t feasible, consider bottled spring water for brewing.

Milk and Alternatives, the challenge with bringing in your own milk or syrup is that everyone else will use it too so don’t plan on it lasting very long:

  • Benefits: Using your preferred milk or alternative can ensure consistency in taste.
  • Tips: Label your milk to prevent others from using it. Some milk alternatives, like oat or almond, offer “barista” versions that froth better.

Coffee Breaks, don’t forget to stop and enjoy your coffee like you did working from home, not a quick chug at your desk and forgetting you even had a coffee:

  • Benefits: Beyond the caffeine boost, breaks can enhance mental clarity and provide socializing opportunities.
  • Tips: Set specific times for breaks to establish a routine, ensuring you’re not always reaching for a cup out of habit.

Share the Love, your there together, use the coffee as time to have a person to person conversation to help folks escape the view of four walls around them:

  • Benefits: Sharing introduces variety and can be a conversation starter with colleagues.
  • Tips: Consider setting up a monthly coffee club where members bring different beans to share and sample.

Mind Your Caffeine Intake, since the coffee can be drank while working, more will be drank without the enjoyment, take note of when and how much your drinking to keep it special:

  • Benefits: Monitoring intake can prevent over-reliance on caffeine, ensuring you’re consuming it for enjoyment rather than necessity.
  • Tips: If you find yourself consuming too much, try alternating with decaffeinated coffee or herbal teas. It’s also worth noting that darker roasts generally have slightly less caffeine than lighter roasts.

I tried a different way of laying out the information in this post, what do you think? Easier to read? I hope this list provides a richer understanding of each point and helps enhance your coffee experience in the office.

Please note that if you purchase from clicking on the link, some will result in my getting a tiny bit of that sale to help keep this site going.