NESCAFE’ has coffee makers and they need to be on my counter!

Last night there was a NESCAFE’ coffee commercial on TV. I barely glanced up from my computer as it went sped through a whirl of cold and coffee drink images. Until I saw a flash of what looked like a very artistic coffee maker. I was reaching for the remote to rewind back to see what must be an artist concept when several more coffee makers where flashed up making dark rich coffee. Artist concepts? Future product? Did they steal something from a art college?

I spent a while looking around for the commercial online. Visiting the NESCAFE’ Instant Coffee site resulted in nothing. Not giving up, I clicked through the different areas of the site till I happened upon a link to the NESCAFÉ® Dolce Gusto™” site. There I found the four bits of cool fun art to sit on the kitchen counter which I can request a cup of coffee from too.

I have several different brands of machines that use pucks, discs and cups of pre-packaged coffee. Each machine does something better than the other and the coffee choices vary from one brand to another as well. All are black and silver plastic with a see through plastic area to hold water.

Coffee for the NESCAFE’ Dolce Gusto line is more specialized than others since it is limited to their own. Most other quick coffee makers have done deals with a variety of other coffee producers so their line stretchs across many customer’s needs. By allowing others to package coffee, you get more choices but less control on what the customer has. NESCAFE’

From their FAQ:

NESCAFÉ® Dolce Gusto™ is a new coffee machine with a proprietary one portion capsule that produces high quality coffee-shop style beverages including Espresso, Cappuccino, Latte Macchiato and Lungo (traditional cup of coffee). The machines will be available in black, red, and cream. NESCAFÉ Dolce Gusto is a joint venture between Nestlé® and KRUPS® and is aimed exclusively toward the at-home consumer. This 15 bar system uses pressure similar to coffee house machines. The coffee that is used in the capsules is made of premium 100% Arabica pure coffee beans.

Retail pricing:

NESCAFÉ® Dolce Gusto™ Piccolo – $89-$99
NESCAFÉ® Dolce Gusto™ Melody™ 2 – $129
NESCAFÉ® Dolce Gusto™ Circolo™ – $149
NESCAFÉ® Dolce Gusto™ Creativa™ – $169

The flavors available cover hot to cold, mild to strong:


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