The search for the ultimate tastemakers
Just goofing around Vimeo this weekend, I happened across a video: Espresso, Intelligentsia.
When I showed it to friends and family… you knew who was a person who enjoyed an espresso vs who could take or leave a cup of coffee. Those that were in the casual crowd made comments like, “isn’t that just an ad?”. The enthusiasts got it… a video presenting a person who truly enjoys the art of making a fine espresso. A presentation of the art behind pulling a shot of espresso… you can almost smell it’s aroma in the video. My compliments to the videographer!